UOP Tutorials OPS 571 FINAL EXAM

1. Which of the following is considered a major process flow structure?

• Lead Time
• Fabrication
• Lean Manufacturing
• Project 

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2. ISO audits result in certifications that are done by first, second, or third parties. Which of the following result in the best certification of a firm?

• Certification is sought by any firm assuming they pay annual dues.
• 2nd Party – where a customer audits its supplier
• 3rd Party – where a qualified national or international standards/certifying agency serves as an auditor
• 1st Party – where a firm audits itself against ISO standards

3. Which of the following is ISO 14000 primarily concerned with?

• Quality management
• Time management
• Continuous improvement management
• Environmental management

4. Which is the one correct value stream principle?

• Look for efficiencies in the factory, office, physical, procedural, and technical operations.
• Eliminate waste that stops, slows down, or diverts the value stream.
• Concentrate on speeding up value-adding operations rather than removing waste.
• Keeps the value stream moving at minimum velocity.

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5. What is the starting point in developing a capacity plan for a health care operation?

• Determining the effective capacity over time
• Estimating design capacity
• Forecasting patient demand for a reasonable length of time
• Discovery of the bottleneck operation

6. Which of the following is considered an organizational blueprint, which prescribes the quantity and time frame for when each end product will be assembled?

• MRP (Material Requirements Plan)
• ERP (Enterprise Resource Planning)
• MPS (Master Production Schedule)
• WBS (Work Breakdown Structure)

7. Which of the following is an element that addresses elimination of waste under lean production?

• Kanban production control system
• Production ahead of demand
• Minimized run times
• Group plant loading technology

8. In most cases, demand for products or services can be broken into several components. Which of the following is considered a component of demand?

• Level elements
• Future elements
• Past elements
• Cyclical elements

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9. Design for manufacturing and assembly delivers product improvements by emphasizing which of the following:

• Reducing product quality during the assembly process
• Designing products so they can be manufactured by a virtual factory
• Reducing equipment in the production process
• Simplification of the product by reducing the number of separate parts

10. Which of the following is one of the principles of reengineering?

• Quality at the source
• Do not select suppliers on the basis of price alone.
• Have those who use the output of a process perform the process.
• Leverage high cost employees with lower cost employees.

11. Which of the following is a characteristic that can be used to guide the design of service systems?

• Services are all similar.
• Services businesses are inherently entrepreneurial.
• Quality work means quality service.
• Services cannot be inventoried.

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12. Considering Hau Lee’s uncertainty framework for classifying supply chains, which of the following is given to a supply chain which has an evolving supply process based on functional products?

• Risk hedging
• Forward looking
• Efficient
• Agile

13. There are many applications of poka-yokes in service organizations. Which of the following is one of the three-T’s used to classify poka-yokes?

• Trust
• Teamwork
• Task
• Time

14. Which of the following is a major factor that distinguishes service design and development from manufacturing design and development?

• The service package has the same legal protection available to manufactured goods.
• Manufacturing is far more capital intensive than services.
• The service process and service product can be developed independently.
• The service package is the major output of the development process.

15. A project can be segmented into which of the following?

• Events
• Sub-jobs
• Work packages
• Success markers

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16. Which of the following is a cost impact and payoff analysis tool from the operations consulting tool kit?

• Statistical tools
• Decision trees
• Work sampling
• Gap analysis

17. According to the theory of constraints, which of the following can be a capacity-constrained resource (CCR)?

• Product design
• Inoperable equipment
• An employee
• A customer

18. The ability to rapidly and inexpensively switch production from one product to another enables which of the following:

• Economies of shape
• Economies of size
• Economies of scale
• Economies of scope

19. According to the theory of constraints, which of the following financial measurements can be used to measure the firm’s ability to make money?

• Operating expenses
• Dividends
• Sales
• Return on investment

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20. Deming’s PDCA (plan, do, check, and act) cycle underlies what inherent Six Sigma principle?

• Continuous improvement
• Control charting
• Standard deviation
• Project management

21. Which of the following is usually included as an inventory holding cost?

• Order placing
• Quantity discounts
• Breakage
• Typing up an order

22. Which production process term best describes the situation when activities in a stage of production must stop because there is no work?

• Blocking
• Starving
• Staging
• Buffering

23. In a Gantt chart the vertical axis represents which of the following?

• Time
• Revenue
• Tasks
• Cost

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24. The Shingo system states that the way to prevent defects from coming out at the end of a process is to do which of the following:

• Redesign the process in order to mitigate the bottlenecks.
• Utilize SQC (statistical quality control).
• Introduce controls within the process.
• Slow down production rates until the process is in control.

25. Which of the following terms describes the time a unit spends actually being worked on together with the time spent waiting in a queue?

• Flow time
• Build time
• Cycle time
• Run time

26. Which of the following is one of Dr. Eli Goldratt’s rules of production scheduling for optimized production technology?

• An hour saved at a bottleneck operation does not increase the process flow.
• If you lose an hour at a bottleneck it is better than making scrap.
• Do not allow bottlenecks to govern the flow of the line.
• Utilization and activation of a resource are not the same.

27. During the implementation of a project, which of the following should be the primary focus of a consulting firm?

• The correct project software
• Application of the learning curve theory
• Tools and materials availability
• People management skills

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28. Which of the following is an analytical tool used in Six-Sigma quality improvement programs?

• Gantt charts
• Pareto charts
• Tree charts
• Pedigree charts

29. A project manager must consider several components when overseeing the planning process of aggregate operations; specifically, whether such components are factors that are internal or external to the organization. Which of the following factors would be classified as an internal component for an organization?

• Inventory levels and economic conditions
• Market demand and subcontractor capacity
• Current physical capacity and current workforce
• Competitor behavior and current workforce 

30. Which of the following is the net requirement using an MRP program if the gross requirement is 10,000 and the inventory on hand is 4,000?

• 10,000
• 14,000
• 6,000
• 4,000

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OPS 571 Final Exam

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UOP Tutorials MKT 571 FINAL EXAM

1. Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company?

• Technological
• Political
• Economic
• Cultural

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2. Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy?

• Core benefit
• Pure tangible product
• Basic product
• Potential benefit

3. What type of strategy consists of geographical pricing, price discounts and allowances, promotional pricing, and differentiated pricing?

• Regular prices
• Price adaptation
• Altered pricing
• Fixed pricing

4. A company can learn a great deal by analyzing the degrees of brand loyalty. For example, ________ can show the firm which brands are most competitive with its own.

• hard-core loyals
• split loyals
• shifting loyals
• switchers

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5. Marketers need to identify the hierarchy of attributes that guide consumer decision making in order to understand different competitive forces and how these various sets get formed. This process of identifying the hierarchy is called ________.

• market valuation
• market estimation
• brand association
• market partitioning

6. Which of the following is a strategy that uses the manufacturer’s sales force, trade promotion money, or other means to induce intermediaries to carry, promote, and sell the product to end users?

• Strategic plan
• Lock strategy
• Push strategy
• Pull strategy

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7. What are the four characteristics of a marketing audit?

• Simple, unique, randomly, and exclusive
• Announced, semi-annually, dependent, and perpetual
• Comprehensive, systematic, independent, and periodic
• Dependent, non-comprehensive, quarterly, and unannounced

8. ABC Technology is nearing completion on their product and market research has discovered a competitor is also close to launching a similar product. ABC has decided launch before their competition, this is called ________.

• first entry
• parallel entry
• late entry
• early entry

9. What can enhance the value of Web-based shopping experiences to serve as personal shopping assistants or Web-site guides?

• E-mail
• Avatars
• Tablets
• Smartphones

10. Through its cutting-edge point-of-sale inventory, management technology, and highly efficient shipping practices, Wal-Mart is able to keep its inventory expenditure extremely low and to pass these savings on to consumers in the form of low prices. Wal-Mart’s strategy is best described as ________.

• Overall cost leadership
• market development
• integrative growth
• differentiation

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11. If the Ford GT is designed to accelerate to 50 miles per hour within 10 seconds, and every Ford GT coming off the assembly line does this, the model is said to have high ________.

• compatibility
• durabilitybmw
• interoperability
• conformance quality

12. Which control should periodically reassess its approach to the marketplace with a good marketing audit?

• Marketing control
• Ethical control
• Performance control
• Strategic control

13. What is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering because of the product, service, people, and image?

• Total management benefit
• Complete marketing benefit
• Total customer benefit
• Ultimate service benefit

14. With ________ as a target market strategy, the firm concentrates on serving many needs of a particular customer group.

• market specialization
• product specialization
• selective specialization
• single-segment concentration

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15. Which of the following can induce a firm to expand into the international arena?

• A saturated foreign market
• Cater to a domestic mass market
• High income level of domestic consumers
• A saturated domestic market

16. The effect of exposures on audience awareness depends on the following three factors:

• space, communication, and advertisements
• reach, frequency, and impact
• distance, timing, and focus
• height, length, and width

17. 2Wheels conducts exhaustive customer surveys to discover customer preferences and attitudes towards the brand. Sally uses cluster analysis to classify the data and help the company determine the trends in the information. Sally is using the technique of ________.

• data marketing
• data governance
• data accumulation
• data mining

18. A music school in Boyles Height, LA, specializes in teaching the guitar and the violin. After a spurt in growth and a few successful years, the school is experiencing a slowdown in sales and stability in its profits due to an increase in competition. The school is in the ________ stage of its life cycle.

• decline
• maturity
• obsolescence
• growth

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19. A firm must know where to position its product based on price and ________.

• region
• quality
• promotional efforts
• communication

20. The ability to meet humanity’s needs without harming future generations is now a top priority in most corporate agenda________.

• righteousness
• rules
• ethics
• sustainability

21. What type of control focuses on measuring a company’s products territories, customer groups, segments, trade channels, and order sizes to help expand or eliminate any products or marketing activities?

• Activity
• Profitability
• Solvency
• Efficiency

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22. Another basis for decision-making is referred to as ________.

• ethical practices
• situational ethics
• ethical dilemmas
• correct ethics

23. BMW’s “The ultimate driving machine,” American Express’ “Don’t leave home without it,” New York Times’ “All the news that’s fit to print,” and AT&T’s “Reach out and touch someone” are all examples of ________.

• brand slogan
• brand personality
• brand vision
• brand mission

24. Which method identifies the effect sponsorship has on consumers brand knowledge?

• Demand-side method
• Pricing method
• Supply-side method
• Positioning method

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25. A social definition of marketing says ______.

• a company should focus exclusively on achieving high production efficiency, low costs, and mass distribution to facilitate the broadest possible access to the company’s products
• marketing is the process of extracting maximum value from consumers to facilitate corporate growth
• marketing is the process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others
• effective marketing requires companies to remove intermediaries to achieve a closer connection with direct consumers

26. Prestige LLC, a small company that manufactures specialty cereals and energy bars, wants to launch a “green marketing” program in response to heightened consumer awareness about environmental issues. What should the company do to maximize the program’s chances of being successful?

• Emphasize benefits to the consumer rather than environmental benefits.
• Explain the rules and regulations laid out by governmental agencies to protect the environment.
• Demonstrate that the products will benefit both customers and the society in the long-term.
• Focus on the efforts and costs incurred by the company to bring these “green” products to consumers.

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27. The marketing manager needs to know the cost of the research project before approving it. During which stage of the marketing research process would such a consideration most likely take place?

• Step 1 – defining the problem
• Step 2 – developing the research plan
• Step 4 – analyzing the information
• Step 5 – drafting the report

28. New-to-the-world products are ________.

• new product enhancements that supplement established products
• existing products that are targeted to new geographical markets
• new products that create an entirely new market
• low-cost products designed to obtain an edge in highly competitive markets

29. _______ is an approach that considers different ethnic and cultural segments require targeted marketing campaigns and tactics.

• Ethnic-based marketing
• Diversity marketing
• Multicultural marketing
• Specialized marketing

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30. The three guidelines for anticipating management reactions are (1) prior to the crisis during normal day-to day operations, (2) at the moment some event triggers the crisis, and (3) during the crisis situation that triggers the event. These guidelines are the stages for ________.

• decision making
• provoking solutions
• crisis management
• problem-solving

About Author

This article covers the topic for the University Of Phoenix MKT 571 Final Exam. The author is working in the field of education from last 5 years. This article covers the basic of MKT 571 Final Exam Assignment from UOP.

For further information on the above topics you can always visit the website www.StudentWhiz.com