DQ 1. Which is the most critical measurement
criterion for marketing strategies? Profit, Return on Investment, Market share,
Customer Satisfaction or other Why did you chose that one?
How does the criterion differ between a for-profit and not-for-profit business?
How does the criterion differ between a for-profit and not-for-profit business?
DQ
2. You are the marketing manager for a leading coffee chain. Your company has
made the decision to expand internationally, specifically into China. What are
some environmental factors that you will need to consider in marketing your
coffee in China?
Select an
organization with which you are familiar that conducts both domestic and global
marketing.
Write a 1,050- to
1,400-word paper in which you identify the environmental factors that affect
global and domestic marketing decisions. Address the following as they relate
to the organization’s marketing decisions:
· Analyze the influence of global economic
interdependence and the effect of trade practices and agreements.
·
Examine the importance of demographics and
physical infrastructure.
·
Analyze the influence of cultural
differences.
·
Examine the importance of social
responsibility and ethics versus legal obligations.
·
Analyze the effect of political systems and
the influence of international relations.
·
Analyze the influence of the Foreign Corrupt
Practices Act of 1977, and the influence of local, national, and international
legislation.
·
Explain the effect of technology
Format
your paper consistent with APA guidelines.
Resources:
Marketing Plan: Phase I Paper, Marketing Plan: Phase II, Paper, Marketing Plan:
Phase III Paper
Use the Marketing Plan
Outline listed on the student website as a guide.
Write a 6,300- to
7,000-word paper integrating your previous Learning Team assignments into a
final Marketing Plan Paper. Address the following information in your paper:
·
Identify the appropriate place and
promotional strategy that should be used in developing the strategic marketing
plan.
·
Develop an initial sales promotion schedule.
·
Create an advertising plan.
·
Identify public relations opportunities for
the product or service.
·
Analyze the effect of channel management decisions
on the marketing of your selected product or service.
·
Select appropriate distribution channels for
your product or service and address costs in terms of placement, shipping, and
middlemen.
·
Develop a budget for your plan.
·
Identify quantifiable elements that can be
used to evaluate, monitor, and control the effectiveness of your marketing
plan.
Prepare a
15- to 20-minute oral presentation accompanied by 15- to 20-slide Microsoft®
PowerPoint® presentation illustrating your Marketing Plan Paper.
Format
your paper and presentation consistent with APA guidelines.
Please select a topic that you enjoyed this week.
Explain what it was, why it impacted you, and most important, how you can use
it in your life.
To
download the complete paper click MKT
421 Week 5 complete
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